I received an email this morning from a man who was wondering if GroupMail would help him to contact his list of one million emails. It was sent from a Yahoo address. I told him “yes it can but no you shouldn’t.”
If you have a small business and want to get the word out about your product or service, don’t shout it from the top of the Empire State Building. Take the elevator down to the ground floor and talk to people about it. Start some conversations. Attend some conferences. Create a presence and give people the opportunity to request more information. Work to be an invited guest and not the wedding crasher.
I remember a guy from college who would always stand on a chair at parties and make these huge, attention-seeking announcements. Everyone heard him, but nobody liked him. Don’t be the loudmouth who talks the loudest but says the least.
You will create more buzz about your products and services if you engage a smaller crowd, respond to their needs and surpass their expectations.
That’s not to say that you should never rent an email list. To rent a reputable email list of 1 million addresses would cost $170,000 dollars (based on average B2C email list rental rates of $170/thousand). The man who contacted me probably spent about one hundred dollars. Of course, his list will be full of invalid addresses and potentially have some spamtrap email addresses on it as well.
You can also use effective strategies to grow your own email list over time.
“…In-house email lists regularly outperform 3rd party rental lists simply because those people who subscribe directly on your website know what they are signing up for and are requesting to hear from you first-hand. When renting an email list, you are assuming that the people on that list are interested in what you have to say and sell. And you know what assuming does…” read 5 Tips to Increase Email Subscription Rates
Just don’t expect the old batch and blast email method to be effective as a long term strategy to build your business and promote your brand. It’s like shouting from the top of the Empire State Building.
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Well this kind of huge email lists are easy to find & buy, but probably most of the emails are inactive or wrong-targeted and this kind of spam marketing will cause you also get banned from domain & hosting providers and your all effort will die… It’s better to start building your own list which in return would be targeted.