If you haven’t yet started with your holiday email campaigns, it’s time to get the lead (or coal) out. Smith Harmon will help you. You can download their 2009 Retail Email Guide to the Holiday Season for free (short registration necessary – but no commitment.)
“…This guide includes benchmarks and advice on when to begin your campaign, how much to increase your email volume, which days to send on, and how to stand out in the inbox during the holidays. For instance, last year nearly 90% of major online retailers increased their email volume during the holiday season, with retailers boosting their send frequency by 43% on average compared to the pre-holiday period…” read the full Executive Summary
If you’re in a rush, you can download it here.
…and if you find yourself so far behind on the holiday calendar this year that you don’t have time to design a holiday template for your email campaign, GroupMail customers can use one of our holiday email templates.
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