List Management: Name Splitting, Capitalization and More

Sometimes, email subscriber details aren’t as neatly formatted as you would like them to be. For example, some email subscription requests might contain the first and last name on the same line. Other subscribers might not capitalize their names on the subscription form (or capitalize the wrong letter, or capitalize only one name). When it comes to personalizing your message and creating professional copy, it is important to resolve these issues. It really becomes a problem when your mailing list grows and you have to manually sort through thousands of records to correct these email list formatting fracasas.

Thankfully, there are tools available that help to minimize the effort required to fix database formatting issues like this. The GroupMail Tweaker Add-on can be used to perform bulk name splitting, correct capitalization errors, update recipient details based on user-defined rules and format recipient data into proper number or currency format based on the regional settings of your system.

Tweaker will actually split full name fields on your list into two separate database fields, properly format capitalization and modify other formatting based on user requirements.

For more information, read How to Use the Tweaker Add-On.