One way to leverage social media is to offer member-only value for people who are fans and followers of your Facebook and Twitter profiles. This isn’t a new strategy, of course. Email marketers have been doing it for years by providing email-only offers and promotions to increase subscriptions. But it’s the first good example that I’ve seen on social media platforms. That’s not to say that other companies aren’t doing it. I just haven’t seen them.
Newegg is offering a Fan Sweepstakes. Fans and followers of their Facebook and Twitter profiles are eligible to win some nice prizes just for being a fan.
They are also offering value by announcing their holiday promotions to fans first.
You can enter the Newegg sweepstakes on Facebook or on Twitter by following them @newegghotdeals and retweeting any deal that you think is hot between now and December 1st. Add #newegg to your tweet and you will be automatically entered. Only one retweet will be counted, so there’s no need to retweet everything they post.
What a great way to get your brand out there. Providing a valuable social media incentive will encourage people to retweet your Twitter promotional posts and encourage them to serve as your international marketing team.
How are you getting people to retweet your stuff?
