Earlier today I recommended that you take some time to make your autoresponse emails more effective and leverage the opportunity to promote your brand and inspire some action.
The same concept applies to any other situations where canned or auto-generated content is used. Today, I found a very creative example of an unsubscribe link. Rather than your standard “We’re sorry to see you go” blurb, Groupon adds some flavor that might actually cause some to reconsider their choice to leave. To support that possible reconsideration, they offer you a nice, easy-to-find Re-Subscribe button just in case.
Check it out. Unsubscribe from Groupon. Don’t worry, if you are actually a Groupon subscriber, you can re-subscribe on the same page.
How creative is your unsubscribe process? Is it as boring as the next guys or might it inspire some recipients to reconsider?
