We had a solid Black Friday and near record-breaking Cyber Monday this year so far in 2009.
What will Green Monday bring?
Green Monday (the second Monday in December) was coined by eBay several years ago; and while it may not be a term as universally recognized as Black Friday or Cyber Monday, it has proved to be one of the biggest online shopping days each year.
* Source: Green Monday vs. Cyber Monday: When Did Holiday Shopping Really Peak? (compete.com)
The online shopping spike each year on Green Monday may result from the fact that it is the last day to order an item online and not have to fork over extra shipping costs to ensure delivery before Santa arrives on midnight on the 25th of December.
The truth is that every day between now and the end of December is a ‘big’ shopping day as far as retailers are concerned. So far, online retailers are faring well. We’ll find out next week if that trend will continue.
Do you have your Green Monday promotions in place?
