As Will.i.am sang, it’s a new day. And that day is Green Tuesday (December 15th) which trumped all other online holiday shopping days this year with $913 Million in sales on the day.
December 15th saw a solid 21% increase in sales for the same day last year — the biggest percentage increase thusfar this holiday season. This put Green Tuesday at the top of the 2009 online holiday shopping charts.
* Source: ComScore
Will today result in yet another heralded online shopping day by marketers? Green Wednesday perhaps? We’ll find out soon enough.
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