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	<title>Comments on: Conversation vs. Promotion</title>
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	<link>http://www.messagingtimes.com/2009/12/29/conversation-vs-promotion/</link>
	<description>email marketing, mailling list and newsletter software</description>
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		<title>By: Kari Hernandez</title>
		<link>http://www.messagingtimes.com/2009/12/29/conversation-vs-promotion/#comment-204591</link>
		<dc:creator>Kari Hernandez</dc:creator>
		<pubDate>Wed, 08 Apr 2009 21:21:07 +0000</pubDate>
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		<description>Wow, this is exactly where a new company called InMarkit is going.  [Full disclosure, these guys are my client.] Last week, they launched the company and a social shopping tool with the purpose of helping retailers connect with shoppers and shoppers connect with other shoppers.  It provides consumers with a simple way to tag, retrieve and share information on their favorite items (clothes, shoes, gadgets, etc.) via their mobile phone, through social networks and when shopping online; it also leverages existing print advertising and catalogs.  It gives its retail customers a way to customize promotions to be customer-, item- and location-specific and deliver them at the critical purchase decision moment via the mobile phone.  It also provides retailers with way to digitize their brand and product information to be shared organically by customers with friends, family and social networks, and listen to the conversations that going on so they can respond to customers&#039; preferences and interests. You can find InMarkit&#039;s recent press release at http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&amp;newsId=20090401005265&amp;newsLang=en.  You can also of course check them out at www.InMarkit.com.</description>
		<content:encoded><![CDATA[<p>Wow, this is exactly where a new company called InMarkit is going.  [Full disclosure, these guys are my client.] Last week, they launched the company and a social shopping tool with the purpose of helping retailers connect with shoppers and shoppers connect with other shoppers.  It provides consumers with a simple way to tag, retrieve and share information on their favorite items (clothes, shoes, gadgets, etc.) via their mobile phone, through social networks and when shopping online; it also leverages existing print advertising and catalogs.  It gives its retail customers a way to customize promotions to be customer-, item- and location-specific and deliver them at the critical purchase decision moment via the mobile phone.  It also provides retailers with way to digitize their brand and product information to be shared organically by customers with friends, family and social networks, and listen to the conversations that going on so they can respond to customers&#8217; preferences and interests. You can find InMarkit&#8217;s recent press release at <a href="http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&#038;newsId=20090401005265&#038;newsLang=en" rel="nofollow">http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&#038;newsId=20090401005265&#038;newsLang=en</a>.  You can also of course check them out at <a href="http://www.InMarkit.com" rel="nofollow">http://www.InMarkit.com</a>.</p>
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