Criticism — especially frank, harsh criticisim of your product or service can really take the wind out of your sails. Our initial reaction to customer complaints is to become defensive. But what happens if you really embrace that criticism and use it to improve your product?
One thing that happens is that you have a story to tell. That story becomes fodder for a new marketing campaign.
This is what Domino’s Pizza has done. And they’ve done it well. The campaign is on the menu at YouTube, Twitter and Facebook
I am one of those people who thought Domino’s lost its luster back in the 1980s. When there is other pizza available, I will order it – even if it doesn’t get to me in 30 minutes or less.
After seeing their Pizza Turnaround campaign, I want to try Domino’s again.
The campaign has already caused Stephen Colbert to taste the new and improved Domino’s Pizza.
CBS’ The Early Show took the time to review the pizza (for breakfast) as well.
And, I want to see what Adrian thinks when she tries Domino’s New Pizza!
Do you?
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