Comments on: An Effective Press Release Strategy with Email Marketing http://www.messagingtimes.com/2010/02/08/an-effective-press-release-strategy-with-email-marketing/ email marketing, mailling list and newsletter software Thu, 09 Feb 2012 06:12:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom O'Leary http://www.messagingtimes.com/2010/02/08/an-effective-press-release-strategy-with-email-marketing/#comment-219460 Tom O'Leary Fri, 12 Feb 2010 22:17:05 +0000 http://www.messagingtimes.com/?p=2298#comment-219460 My click through rate was 72 percent. But mind you, I called most recipients in advance and gave them verbal notice that I would be following up with an email release; so they were expecting it. The campaign was also sent to a small, very targeted list. Certainly not indicative of click-through rates you can expect for most campaigns -- unless you're willing to call everyone on your list before you send an email. Something not very practical when your emailing a few thousand people. Industry type and list size also play a big role in open and click-through rates. Generally, smaller lists yield much higher opens and click-through rates. Read <a href="http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/" rel="nofollow">Smaller Email List, Bigger Open and Click-Through Rates</a> My click through rate was 72 percent. But mind you, I called most recipients in advance and gave them verbal notice that I would be following up with an email release; so they were expecting it. The campaign was also sent to a small, very targeted list. Certainly not indicative of click-through rates you can expect for most campaigns — unless you’re willing to call everyone on your list before you send an email. Something not very practical when your emailing a few thousand people.

Industry type and list size also play a big role in open and click-through rates. Generally, smaller lists yield much higher opens and click-through rates.

Read Smaller Email List, Bigger Open and Click-Through Rates

]]> By: Steven Chichester http://www.messagingtimes.com/2010/02/08/an-effective-press-release-strategy-with-email-marketing/#comment-219459 Steven Chichester Fri, 12 Feb 2010 20:09:09 +0000 http://www.messagingtimes.com/?p=2298#comment-219459 open and click-through rates were very high. Normally, average click-through rates for email campaigns range from 2-18 percent of messages sent. What were the click through rates? open and click-through rates were very high. Normally, average click-through rates for email campaigns range from 2-18 percent of messages sent.

What were the click through rates?

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