Are your email marketing campaigns keeping pace with modern times?
- Do your recipients have to wade through four paragraphs of information to get to the point? Too long, did not listen.
- Are you using language that could be found in an old Sears and Roebuck catalog? Be a l33t and pimp your content — step up to the 21st century shorty.
- Are you still using Times New Roman 12pt? Light a fire on your font library n00b!
- Are you sending large file attachments with your messages? Get linky baby. Email is a bridge, not a billboard. Keep it light. Use links. Build bridges to your content.
You don’t have to get all gangsta with your emails. Keep it country if you want to. Just make sure that it’s current, active and in step with the times that we live in. Make your email jump out from the others by giving it a 21st century makeover.
