I hear email marketers complain regularly about how difficult it is to get messages to arrive at the inbox of recipients, retain HTML formatting across various email clients and ultimately generate the response that they expected. They cite all kinds of obstacles that make the life of an email marketer difficult — strict ISP policies, tenacious antispam filters, unfair reputation penalties and a lack of HTML email standards.
Usually, I sympathize with them. Heck, I have often complained myself about the pitfalls in email marketing and the difficulties that email marketers face in getting messages delivered and keeping HTML designs intact across multiple email clients. I have joined others in complaining about the unnecessary roadblocks that make email marketing difficult.
Today, I revisited a video that made me think about these and other problems that I thought I had. It made me think how easy it all is really – how easy it is to work with ISPs, to adhere to policies, to design messages that won’t get stuck in spam filters, to keep your sender reputation in good standing, to create HTML email that looks good in all clients.
Could it all be easier? Definitely.
But in perspective, effective email marketing is easy.
Good afternoon, Happy April Fool’s Day!!
The youngest son of a great Indian chief went to his father and asked, “Oh father, how did you choose the names for your three children?”
The great chief replied, “My son, when your older brother was born, the first sight I saw after the moment of his birth was a bear running through the woods; so I named him running-bear. The morning your sister was born, the first sight I saw was a beautiful star, so I named her morning-star. But why do you ask me such a question, two-dogs-fucking?”
Happy April Fool’s Day!