Aug

28

La Configuración de Su Cuenta de GroupMail (Video)

Filed Under GroupMail, Infacta, Marketing, email, email marketing, emarketing, newsletters | Leave a Comment 

Abajo es un vídeo corto que explica como establecer una cuenta de remitente en GroupMail.

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Para más información sobre GroupMail, por favor visite el sitio Web GroupMail (en español)

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Aug

28

Configuring Your GroupMail Sender Account (Video)

Filed Under GroupMail, Infacta, Marketing, email, email marketing, emarketing, newsletters | Leave a Comment 

Below, please find a short video which shows how to configure a GroupMail Sender Account.

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You can see all of our video tutorials on our GroupMail Video Tutorial channel on YouTube.
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Aug

26

Christmas Comes Early with Email

Filed Under Marketing, design, email, email marketing, emarketing, newsletters | Leave a Comment 

Believe it or not, holiday email campaigns are already underway. It might seem early, but it takes time to implement an effective holiday email campaign.

Last year the Email Experience Council (EEC) tracked over 3,000 holiday email campaigns of retailers. Based on their observations, they have put together a nice benchmark study that will serve as a useful guide for anyone putting a holiday campaign together this year with hopes of increasing sales.

Think it’s too early to get started with your holiday email campaigns?

According to the report, last year, 17 of the 20 biggest retail email days fell during the weeks before Christmas Day, with Cyber Monday seeing the biggest surge of retail emails sent.

Conincidentally, Cyber Monday was the 9th biggest online shopping day last year, with Green Monday (December 10th, 2007) being the biggest online shopping day with over $881 million spent.

For more information about the EEC 43-page Holiday Email Guide or to get yourself a copy, read Retail Email Guide to the Holiday Season.

While I understand the need to plan ahead for the winter holidays, I sure do hope that there is plenty of summer weather left.

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Aug

22

3 Tips to Get Your Hive Buzzing

Filed Under Customer service, Insights, Marketing, communication | 23 Comments 

For something to be exciting, to become viral or sought out by others; it has to be unleashed by a positive and sincere enthusiasm from the creator and her the community who give life to it.

When you ask someone who reluctantly organized a party how it went, their response is most likely going to be one of disappointment or indifference. “Ah, it was fine. I mean, the food wasn’t great and the music was too loud; and I told them that it would have been better at the Plaza.”

Such a testimonial certainly won’t encourage others to participate. Enthusiasm can’t be faked. You can’t expect your team to create buzz about your new project, product or service simply because you held a staff meeting and told them that it is something that matters to you or the business. It has to matter to them.

So how do you create an environment of enthusiasm about your projects, products and services so that your entire hive is buzzing with a contagious desire to share it with customers, family, friends and people they meet at the market on Saturday mornings.

1. Create real value. You can’t fake value. There are measuring sticks available to everyone. A service that truly makes someone’s life easier, a great bargain (value for money) or a product that saves lives or heightens the life experience and responds to emotional needs are all perceived as valuable to people. Clever marketing can’t compensate for true value.

2. Create that value together. If your entire team isn’t part of the creation of that value, they will not feel attached to it or compelled to communicate it effectively to others. Every member of your team should have a stake in the creative process - responsible for an essential ingredient in the pie.

3. Celebrate the value created. Show appreciation for value creation by regularly expressing how important each ingredient is - how instrumental every individual effort was in creating and continually improving the recipe. Celebration should occur before, during and after the process.

I was at the 8th grade graduation of my daughter’s school last year (she just finished kindergarten.) During the graduation ceremony, the teacher talked about each individual at length; and each graduating student then talked about their individual experiences. The parents, teachers, students and all grades were involved in planning, organizing and participating in the day - and we all celebrated the accomplishment afterwards. The entire teaching staff sang a song for the graduating class; the parents sang a song to the graduating class; and the graduating class sang a song for the entire community. It was touching, and we all felt very much part of the excitement, not just of the day, but for the milestone that this moment was for each unique individual sitting on the stage.

Interestingly, each student talked about how the other students in the class, their teacher, parents and community each contributed to their own experience and made it richer. The value was shared at every level and the buzz from the day filled the air as a result of this shared experience of creating that value.

My father always told me not to communicate something when angry - to think about it and let my emotions settle before writing to someone who upset or disappointed me. When we communicate, our attitudes and emotions are conveyed in our language, even subtly. Even if we are consciously trying to be objective or positive, it is difficult to mask our true emotional language. When communicating in person, our body language reveals our true thoughts, often contrasting the words that come out of our mouth. If your receptionist, copywriter, sales team, engineers or management team are not truly engaged in and affected by the value of your project, products or services; their communication will not effectively convey it. And if they aren’t buzzing about it, you can rest assured that the people they are communicating with won’t be buzzing about it either.

Buzz is an inside job. Is your hive buzzing?

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Aug

21

Email Marketing: 4 Ways to Help Recipients to Take Action

Filed Under Marketing, design, email, email marketing, emarketing, newsletters | Leave a Comment 

It is important for email marketers to understand how recipients handle the flow of email into their inbox.  Sarah Perez discusses five approaches that recipients take to deal with email overload. As inboxes become fuller, many recipients are implementing new inbox strategies to cope with the demands on their time and attention.

Understanding that recipients are developing new strategies for inbox management, it behooves senders to make it easy for them to respond to campaigns. Here are some tips that senders can implement:

  1. Express value in your Subject line. Often, your subject line will determine whether your message will survive the first cull of messages.
  2. Make your call-to-action direct. If the action required is communicated directly, your recipient won’t have to wonder what to do with your message. Tell them what you want them to do and how they will benefit from doing it.
  3. Make that action time sensitive. If the offer is only available for a short time, then your recipient knows that they can’t put it off until later.
  4. Make that action easy to take. One click to purchase. One number to call. One offer to accept. One article to read. One video to see. One link to visit.

Email used to be sticky. It remained in a recipient’s inbox for some time. Today, more and more recipients are taking steps to keep their inbox clear of clutter. It’s up to you to make it clear that your email isn’t part of that clutter, but something worthy of your recipients time and attention. It’s also up to you, as a sender, to make it easy for your recipients to take the action desired if it is deemed worthy.

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