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Category Archives: Insights
Bridging Your Offline and Online Environments
I spent some time at Village Books in Bellingham yesterday. It is a very popular local, independent bookstore; a place where the hours slip by easily. They also have a very well managed online and social media presence. Their offline … Continue reading
Effective Email Marketing is Easy
I hear email marketers complain regularly about how difficult it is to get messages to arrive at the inbox of recipients, retain HTML formatting across various email clients and ultimately generate the response that they expected. They cite all kinds … Continue reading
Even Great Email Fails Sometimes
Sometimes, you send an email campaign that communicates a truly valuable offer and it falls flat. At the bottom of your heart you know that, objectively, the offer was a compelling one. So why didn’t anyone respond? Well heck, I’ve … Continue reading
Posted in communication, email, email marketing, emarketing, Insights, newsletters
Tagged communicating value, great email fails, rejection letters
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An Ode to Mediocrity: Are High Expectations Destroying America
Ten years ago, I stood before fifty young software localization workers during a staff meeting in our Irish office. “We’ll need to work late this week” I announced. Sure enough, at least half of the office worked several hours extra … Continue reading
Posted in Customer service, Insights
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