email marketing, list management, metrics and the world
I Introduction One of the most effective ways to reach a large audience, even on a shoestring budget, is via email. There are over 1 billion Internet users in the world today. According to recent research, more than ninety percent of them use the Internet to send and receive email regularly (see Pew... Read More →
Today was D-day for our Infacta Shave or Dye event in support of the Irish Cancer Society. The pressure was on, as the Irish team stepped up to the plate early. It was my turn today! Before After And here’s the video evidence of my emasculation Still not too late to donate to the Irish Cancer Society in support of my emasculation. You... Read More →
Our team at Infacta is happily (if not somewhat reluctantly) participating in the Shave or Dye event on February 18th. On that day, Infacta employees will either shave their heads or dye the hair on top of it. Although we love our collective hair; we like the thought of helping to find a cure for cancer more and we want to take part to raise... Read More →
There is an age old paradigm that many still cling to tightly. The adage, “you don’t get something for nothing” has been passed down to us from our great, great grandparents. They were wrong – and so are you if you are telling your children the same thing. Just because something is free doesn’t mean that it doesn’t... Read More →
Timing is everything. A couple of years ago, in my post How to Almost Always Increase Your Digg Readership, I posited that the best time to submit a story on Digg was between 10am-2pm Pacific Standard Time (PST) based on the assumption that Digg traffic increases in line with blog post submission statistics. Malcom Coles did much more research... Read More →
I wrote a press release for a book I recently published. Because I work for an email marketing software and services company, my initial thought was about list management and content distribution. It’s always good when the people developing and selling software actually use it themselves in real life scenarios and not just when they... Read More →
