The Messaging Times

email marketing, list management, metrics and the world

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Attention GroupMail users: Another job posting (UK) that requires knowledge about GroupMail and GroupMetrics!

Post-Traumatic Send Nightmares

Email is sticky stuff. This is great if you design a message that you are proud of and would like to see passed around. Not so great if you make mistakes, release sensitive information or send it to the wrong group of people. * To see this and other comic strips from The Messaging Times, just click the strip. We’ve all sent an email... Read More →

Email Marketing Software in 4 Languages

Our award-winning email marketing software is available to install in English, Spanish, French and German. GroupMail is used in over 160 countries around the world by individuals and companies of all types and sizes. It’s an effective, efficient and low-cost way to communicate with large groups of people. GroupMail for English customers GroupMail... Read More →

The Cost of Effective Email Marketing

One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked to the Harlem Globetrotters and a guitarist for the Oak Ridge Boys, both GroupMail customers. More often than not,... Read More →

GroupMail Log Files Tell a Story

You’ve been sending your GroupMail campaigns successfully for a while now. Today though, things don’t go so smoothly. Your GroupMail delivery report reads: … To understand what went wrong, you can look at the log file of the message sent. Luckily, it’s easy to do in GroupMail. Just go to your Sent Messages folder and... Read More →

How to Improve Your Spam Score

Every email message that you send is assigned a spam score by antispam filters lurking between you and your recipients. Like your credit score, your spam score affects your ability to gain the trust of decision making bodies. The difference is that you want your spam score to be as low as possible. A low credit score will make it difficult... Read More →