GOOGLE AND COMCAST are brazenly negotiating a stake in AOL with Time Warner. With a reported 5 BILLION dollars on the table, the pair are certainly putting their money where their mouths are! Perhaps Google’s new slogan should be: We talk the talk and walk the walk, Deal With It!
I wonder what other deals got sparked at the recent Web 2.0 conference?
This is a SPAM subject
This is an unprofessional, SPAM-like subject
This is a good subject line that I would consider genuine
This is a great subject line that uses personalization (i.e. inserting a merge field for State that is unique for each recipient of the message.)
Bottom Line: If you want people to open your email, make your subject line talk to them by using bulk email software that allows personalization, like Infacta’s GroupMail
NEW CONTENT DISTRIBUTION VEHICLES, like RSS and Podcasting allow users to pull content from the Internet that is relevant to them. This makes content distribution very efficient. In order for online marketers to be effective, however, it is necessary to push content to users as well. Successful business leaders don’t sit back and wait for customers to find them. They engage with them, approach them, and talk to them. It boils down to being efficient and effective. By providing RSS feeds and podcasts for your customers to retrieve content from your website (and syndication sites), you are offering efficient solutions to their desire for relevant content. By sending them an e-mail with tips for using your product or information about development efforts underway, you are effectively marketing to them and maintaining a relationship with them. It is important to maintain relationships with your customers; and effective online relationships require a balance of pushing and pulling. As efficient as technology makes things today, we all want to do businesses with people. So what’s the bottom line?
Automate for efficiency, communicate for effectiveness.
Remember, every door that that can be pushed open can also be pulled open.
ACCORDING TO A RECENT STUDY by SophosLabs, the world’s leader-board of spammers is slowly changing. While the US still tops the board with 26.35% of spam originating from North America, it has reduced significantly since last year. At the same time, South Korea, China, Taiwan, Spain, England, Pakistan and Germany have increased in SPAM distribution in the past 12 months.
Percentages show 2005 and (2004) figures.
1. United States: 26.35% (41.50%)
2. South Korea: 19.73% (11.63%)
3. China (incl Hong Kong): 15.70% (8.90%)
4. France: 3.46% (1.27%)
5. Brazil: 2.67% (3.91%)
6. Canada: 2.53% (7.06%)
7. Taiwan: 2.22% (0.86%)
8. Spain: 2.21% (1.04%)
9. Japan: 2.02% (2.66%)
10. United Kingdom: 1.55% (1.07%)
11. Pakistan: 1.42% (New entry)
12. Germany: 1.26% (1.02%)
Others: 18.88% (18.10%)
For the full report, go to: Sophos reveals latest “dirty dozen” spam relaying countries
A RECENT STUDY by Yahoo! Search Marketing suggests that college students consider search engine results to be significantly more valuable as a resource than traditional TV or Newspaper content.
“The findings, presented Tuesday in New York, included the conclusion that 81 percent of college students rated search engines as the best source of information; friends and family were rated best by 64 percent of students, while just 34 percent said traditional media was their best source of information. (The numbers add up to more than 100 because an information source was considered “best” if students placed it in the top two boxes on a five-point scale.)
Seventy-seven percent of college students also told researchers that keyword searches provide the most relevant information, compared to 64 percent of students who said the same about family and friends, and 34 percent who said that traditional media provided the most relevant information.�
For the full story, go to Online Media Daily: Students; Search Engines More Credible than TV Ads
