email marketing, list management, metrics and the world
I Introduction One of the most effective ways to reach a large audience, even on a shoestring budget, is via email. There are over 1 billion Internet users in the world today. According to recent research, more than ninety percent of them use the Internet to send and receive email regularly (see Pew... Read More →
Microsoft's Courier "Digital Journal" looks pretty cool. The iPad is so yesterday. Check out the video demo http://bit.ly/aO4DqS
IT WAS ONLY A MATTER OF TIME, I suppose. Restrictions barring cellular phones and Internet access on board airplanes are currently being reviewed, with two European Airlines, TAP Air Portugal and BMI, positioning themselves to be the first to provide mobile phone coverage in Europe next year. Some International carriers are already allowing... Read More →
THE NY Public Library, together with the Online Publishers Association, is hosting an interesting exhibition which contrasts advertising vehicles over the last 200 years. Ads from print, radio, television and the Internet are featured side by side, showing the evolution of advertising across different mediums. “What does a Coke ad look... Read More →
EVEN WITH ALL OF THE TRICKS AND SHORT-CUTS to search engine optimization (SEO) available today, organic content is still king. Recent studies confirm the importance of organic, content-rich search engine listings. “Over the past three years, independent research has consistently confirmed that search engine users tend to click on the... Read More →
RICHARD BRANSON’S ATTEMPT to refine his own oil in order to cut costs at Virgin Airlines teaches us a few things. For one, it teaches us that Richard Branson is an extremely wealthy man! More importantly, however, it teaches us that it is important to take another look at elements of our business that are currently being outsourced.... Read More →
BECAUSE 97 PERCENT of American teenagers use the Internet, spend more time online than they do watching television, and set trends in the market; it is essential for marketers to understand what turns them on. Last week, online advertising agencies tried to gain real insights into the teenage market during an event at the Millennium Hotel... Read More →
