email marketing, list management, metrics and the world
I Introduction One of the most effective ways to reach a large audience, even on a shoestring budget, is via email. There are over 1 billion Internet users in the world today. According to recent research, more than ninety percent of them use the Internet to send and receive email regularly (see Pew... Read More →
RT @ralphenn: Irish mass emailing software outfit Infacta has a new version of their very affordable/usable Groupmail out http://ow.ly/2hGLO
SO YOU WANT TO START LOCALIZING your email to SMS marketing campaign? Have you considered China? If not, you should. China has over 3 Million new cellular phone subscribers per month! With over 370 million mobile users in the country at the end of August 2005, the Chinese are apparently talking up a storm! For more: CMO Magazine
YESTERDAY, the White House Press Office sent an e-mail to journalists at 8:11 a.m. notifying them about a press conference with President Bush. Journalists had until 8:45 a.m. to register attendance for the conference, which was scheduled for 10:30 that same morning. Some journalists argue that the White House is inconsiderate with its short-notice... Read More →
NOW THAT’S A BIG CLAIM TO FAME, or is it? Projecting 100 Million users in the next five years, Flock is a Palo Alto-based company that has developed a social browser that will make interactive web use easier. Flock developers call it “The world’s most innovative social browsing experience.â€? They also call it “the... Read More →
ACCORDING TO A REPORT authored by two Penn State University professors, Patrick McDaniel and Thomas F. La Porta, malicious SMS text message campaigns could congest cellular message and voice networks across entire cities. Because SMS text can be generated from email and the Internet, cellular networks are vulnerable to heavy spam-like traffic... Read More →
IT WAS ONLY A MATTER OF TIME, I suppose. Restrictions barring cellular phones and Internet access on board airplanes are currently being reviewed, with two European Airlines, TAP Air Portugal and BMI, positioning themselves to be the first to provide mobile phone coverage in Europe next year. Some International carriers are already allowing... Read More →
