The Messaging Times

English isn’t the easiest language to master. In fact, it can be very confusing for someone learning to speak it as a second language. Just consider the following sentence: Since there is no time like the present, she thought it was time to present her present. WTF? That said, there are some common mistakes made which are perpetuated... Read More →

One of these years, we will take the gold medal for our email marketing software. But for now, we are happy with our silver medal recognition as we continue to work hard to improve in line with our customers needs. Our development process is driven by customer feedback and suggestions, which isn’t something that reviewers are able to... Read More →

Criticism — especially frank, harsh criticisim of your product or service can really take the wind out of your sails. Our initial reaction to customer complaints is to become defensive. But what happens if you really embrace that criticism and use it to improve your product? One thing that happens is that you have a story to tell. That... Read More →

Although most email recipients today receive HTML email, some prefer to receive a text-only version of your message. GroupMail allows senders to include an automatically generated text version of their HTML message or a custom text-only message part for those recipients who prefer text-only format. If you create a text-only part for your message,... Read More →

Let’s face it, Twitter and Facebook are making it much easier for people to share information with their network of friends and followers. Of course, marketers around the globe are wondering how they can leverage this ability to easily share content and get their content to go viral – or at least spread a bit more in a secondary... Read More →