email marketing, list management, metrics and the world
I Introduction One of the most effective ways to reach a large audience, even on a shoestring budget, is via email. There are over 1 billion Internet users in the world today. According to recent research, more than ninety percent of them use the Internet to send and receive email regularly (see Pew... Read More →
Attention GroupMail users: Another job posting (UK) that requires knowledge about GroupMail and GroupMetrics! http://bit.ly/d3QFLn
I spent some time at Village Books in Bellingham yesterday. It is a very popular local, independent bookstore; a place where the hours slip by easily. They also have a very well managed online and social media presence. Their offline and online brand is solid. Online, they use Facebook very effectively to announce events at the bookstore,... Read More →
I hear email marketers complain regularly about how difficult it is to get messages to arrive at the inbox of recipients, retain HTML formatting across various email clients and ultimately generate the response that they expected. They cite all kinds of obstacles that make the life of an email marketer difficult — strict ISP policies,... Read More →
Sometimes, you send an email campaign that communicates a truly valuable offer and it falls flat. At the bottom of your heart you know that, objectively, the offer was a compelling one. So why didn’t anyone respond? Well heck, I’ve tried to give things away on Freecycle and haven’t had luck. Sometimes, there are forces between... Read More →
Recently, I revisited a 2007 article by Jeanne Jennings (of ClickZ fame,) one of today’s leading experts in email marketing. In 15 Tips for Getting Email Delivered to the Inbox, she offers some wise advice and even eludes to the cost of implementing each delivery-enhancing element. I’ll add two three four more tips to her comprehensive... Read More →
GroupMail’s Subscriber Add-on can automate the task of removing invalid, undeliverable and bounced email addresses and unsubscribes from your list. It does this by identifying bounced emails and unsubscribe requests by subject lines, extracting the email addresses from the bounced or unsubscribe messages and either excluding these... Read More →
