email marketing, list management, metrics and the world
I Introduction One of the most effective ways to reach a large audience, even on a shoestring budget, is via email. There are over 1 billion Internet users in the world today. According to recent research, more than ninety percent of them use the Internet to send and receive email regularly (see Pew... Read More →
Attention GroupMail users: Another job posting (UK) that requires knowledge about GroupMail and GroupMetrics! http://bit.ly/d3QFLn
Ten years ago, I stood before fifty young software localization workers during a staff meeting in our Irish office. “We’ll need to work late this week” I announced. Sure enough, at least half of the office worked several hours extra each day that week to meet a project deadline. There was no overtime pay or other financial... Read More →
Email Marketing is pretty complicated business. When you start communicating with any large audience, there are so many things to consider. Who are you communicating with? What is the objective of your communication? What style of presentation will you use? What are your main points? What action do you hope your audience will take? How will... Read More →
Today was D-day for our Infacta Shave or Dye event in support of the Irish Cancer Society. The pressure was on, as the Irish team stepped up to the plate early. It was my turn today! Before After And here’s the video evidence of my emasculation Still not too late to donate to the Irish Cancer Society in support of my emasculation. You... Read More →
Our team at Infacta is happily (if not somewhat reluctantly) participating in the Shave or Dye event on February 18th. On that day, Infacta employees will either shave their heads or dye the hair on top of it. Although we love our collective hair; we like the thought of helping to find a cure for cancer more and we want to take part to raise... Read More →
There is an age old paradigm that many still cling to tightly. The adage, “you don’t get something for nothing” has been passed down to us from our great, great grandparents. They were wrong – and so are you if you are telling your children the same thing. Just because something is free doesn’t mean that it doesn’t... Read More →
