The latest release of our email marketing software, GroupMail (v5.2.0.082) contains over 20 new email templates. They range from holiday templates (to include a St. Patrick’s Day design, of course!) to practical business-themed templates with fashion, real estate, travel, music, arts and general theme designs.
Using professionally designed email templates to create your message is an easy way to make a good first impression on your recipients. Content is king; but in email marketing, design is crucial too. You only have a few seconds to capture the attention and interest of your recipients.
As important as helping to capture the attention of your recipients, the new GroupMail email templates are tested for compatibility with all major email clients (Outlook, Outlook Express, Gmail, Yahoo, Hotmail, etc.) This helps to ensure that your recipients will see the same thing you saw when you sent the message to them — and we all know how difficult that has become lately with variety of HTML rendering standards out there today which cause beautifully crafted email designs to lose formatting along the way.
I’d like to take this time to applaud all non-profit organizations out there trying to make a difference rather than a profit on the goods and services that they provide. Rather than trying to please shareholders, they focus on helping people. For-profit companies could learn a lot from them, even if their primary objective is a fiscal bottom line. By focusing on service rather than profit, everyone will benefit.
Are your email marketing campaigns keeping pace with modern times?
Do your recipients have to wade through four paragraphs of information to get to the point? Too long, did not listen.
Are you using language that could be found in an old Sears and Roebuck catalog? Be a l33t and pimp your content — step up to the 21st century shorty.
Are you still using Times New Roman 12pt? Light a fire on your font library n00b!
Are you sending large file attachments with your messages? Get linky baby. Email is a bridge, not a billboard. Keep it light. Use links. Build bridges to your content.
You don’t have to get all gangsta with your emails. Keep it country if you want to. Just make sure that it’s current, active and in step with the times that we live in. Make your email jump out from the others by giving it a 21st century makeover.
By default, GroupMail is set to process messages over Port 25. Sometimes, mail servers use other ports. Gmail, for example, uses Port 587 – as do a number of other providers.
To change the SMTP Port settings in GroupMail, click on “Tools”, “Account Manager” and “Modify” to edit the settings of your GroupMail Sender Account.
On the Account Properties screen, click the “Delivery Options” tab and click the “Advanced” button at the bottom of the screen.
Then, simply highlight the SMTP Port Number and change it to the Port number used by your provider.
Some mail servers require a secure SSL connection. If this is the case, ensure that you check the “Server requires and SSL connection” box.
Ten years ago, I stood before fifty young software localization workers during a staff meeting in our Irish office. “We’ll need to work late this week” I announced. Sure enough, at least half of the office worked several hours extra each day that week to meet a project deadline. There was no overtime pay or other financial incentive for them to do this. It was just something that had to be done – and it was expected of them (even knowing that it was a lot to ask.)
Perhaps they were inspired by my regular motivational talks about how each person is the most important person in the company; how excellence requires a commitment to the most menial of tasks; how the biggest advances come from focusing on the smallest jobs? Whatever it was, something motivated them to work until ten o’clock at night each night that week. They were only earning 14k/year then.
Scanning local job announcements over the years, I see over and over again positions listed with two pages of specifications and responsibilities — many offering a very mediocre remuneration package.
RESPONSIBILITIES:
• Create a Wholesale 12-month IT roadmap and create the forum and mechanisms to communicate to the Wholesale Partners. Ensure the timelines, resources (people and budget) and requirements are documented to achieve.
• Establish governance forums and mechanisms to ensure alignment between the Wholesale Partners and the cross-functional teams (e.g. regular IT Steering Committee Meetings). Provide regular Wholesale IT status updates to the Wholesale PMO and create mechanisms to de-conflict priorities internally and externally.
• Drive collection of the Wholesale Partners use cases, requirements and timelines for leveraging the Wholesale IT platform. Facilitate evaluation of IT Platform requirements and create a prioritization framework to appropriately package requests working with IT.
• Partner with IT to define the framework for implementing releases that recognizes the uniqueness of a Wholesale business model that includes the requirements gathering and prioritization process, testing timeline and environments required, defect classification and resolution, and implementation support.
• Engage the Operational Support teams to ensure preparedness for new IT Platform releases to ensure the processes and SLA are defined. Ensure the day-to-day operational issues are tracked, evaluated and a plan is developed to resolve.
• Establish a Change Management methodology that supports a process for Wholesale Partners to submit change requests and integrates the Wholesale Operations team into the IT Change Management Process. Define and manage a process for Wholesale Partners to submit change request, have those change requests evaluated by the appropriate teams within the company, and communicated recommended path to support to the Wholesale Partners.
• Establish metrics that define success defining and delivering IT Platform capabilities, including quality, timelines, resources, and Wholesale Partner satisfaction.
• Define the resources (people, budget, systems/infrastructure) needed to support the IT roadmap from the functional teams and ensure plans are in place to manage
• Responsible for hiring, training, motivating and success of team member(s)
QUALIFICATIONS:
• Bachelor’s degree required.
• 10+ years experience managing end-to-end IT Platform in wireless, internet or technology sectors.
• Experience managing direct reports.
• Proven experience managing an IT Platform roadmap, planning and execution in a Wholesale business model.
• Experience working with and an understanding of the Amdocs CRM/Billing platform.
• Demonstrated ability to manage customer relationships that result in mutual success thru frequent communication, prioritization of work efforts, and issues resolution.
• Proven experience in managing IT account management that directs the full lifecycle, from requirements thru delivery, in a matrix work environment and managing multiple stakeholders to deliver results.
• Experience managing a change management process including definition of SLAs, implementation of tools to support execution, and creation of a prioritization methodology.
• Exceptional communications skills with the ability to interact regularly at the executive level both internally and externally.
• Ability to effectively manage subordinates to deliver results in an extremely fast paced environment.
• Honed program management skills to deliver cross-functional team results.
• Exceptional troubleshooting, problem resolution, and customer management skills and abilities.
Remuneration:
Decent base salary and potential for more based on performance.
The example above is evidence of a trend. We seek so much for so little. The salary for the position above is similar to, or less than, a sanitation worker in my town.
When did we start expecting so much for so little?
Motivational speakers and inspirational books appear on stages and shelves in abundance today, each seeking to raise everyone from mediocre workers to confident, driven, dynamic and innovative leaders.
But what would happen if everyone in America was a self-driven, super-motivated, entrepreneurial-minded go getter in search of excellence? What would happen if everyone in America was inspired to continually improve themselves professionally — to continually strive for excellence — to continually advance themselves — to want more and expect more from themselves and others each day? Who would do the work? How much disruption would the constant hierarchical shifting cause? If someone is driven to do more each day — to be more each day; how long will they spend doing the job that needs to be done, like updating database records or responding to support queries? And what will it cost to replace them?
America was built by a solid mediocre work practice. Factory workers, assembly line operators, construction crews and production facility staff came to work each day because they needed a job. They did a decent days work for a decent days pay. Then, they gladly left work behind each evening and enjoyed a few beers with their friends, complaining about how much they had to work and how they wished there was more time for fishing, or family, or friends.
For most people in the world, work is more a necessary unpleasantry of life than it is a quest for personal or professional greatness. It is something we do to earn our keep in society. If we are really lucky, we spend our time working at something that we really enjoy. And yet, there is this growing sense that we should all be continually striving to do great things and maximizing our potential.
Well, thank God there are so many people who just want to do their job rather than spending their days trying to figure out how to be better or more than they were the day before. This spirit of mediocrity built things in America. It manufactured roads, bridges, cars, machines, clothes, electronics, tools and so many other things. Workers didn’t work because they were inspired to be excellent, or because they thought it was noble to sacrifice themselves for some greater good — for a chance to improve themselves and be more effective contributors to their industry.
They did it because they got paid to do it. It was a fair, even exchange of moderate expectations for a moderate salary.
We’ve shifted a bit in the last several decades. Today, we have great expectations of ourselves and others – regardless of salary. And with everyone so fueled up on high expectations and greatness, not enough people are interested in those important, mediocre jobs that need to get done — or they simply can’t afford to do them because we have stopped investing in mediocrity.
Perhaps we should start to invest more in mediocrity than the potential for greatness?