I found a really incredible video montage today on Renee Blodget’s blog, Down the Avenue. It shows how Apple communicates, in no uncertain terms, how awesome they are.
In the Apple Keynote presentation, the following words are echoed over and over again: Great, Incredible, Really cool, Awesome, Just amazing, Wonderful, Really nice, Really easy, Outstanding, Better and better, Smarter and smarter, Priceless, Unbelievable, Beautiful.
The words we use are important. They influence the perception that others have about us. If we don’t tell our audience how wonderful our products and service are, there is less of a chance that they will remember that our products and services are wonderful. If we use positive words enough when communicating with our audience, people will associate our brand with them over time.
Of course, over time, words alone won’t convince people that a mediocre product or service is remarkable. But they can make good products seem great to people who hear the message enough.
How incredible are you?
