Tag Archives: bounce rates

How ISPs Measure Your Sender Reputation

Posted on November 18, 2009 by Tom O'Leary

Listrak has a great visual that explains the top 11 factors that ISPs use to assign a sender reputation. Click on the image above to access an interactive version of the chart with a roll-over explanation for each of the … Continue reading →

Posted in email, email marketing, Marketing, newsletters | Tagged bounce rates, how do ISPs measure your sender reputation, sender reputation, sending frequency, spam reports, user complaints | 4 Comments

The Importance of Analyzing Bounce Rates in Email Marketing

Posted on July 18, 2008 by Tom O'Leary

Bounce Rates are an extremely important metric in online marketing. For those engaged in email marketing, there are two separate definitions for ‘Bounce Rates’ to consider. The first definition relates to the delivery of your email marketing campaign. In this … Continue reading →