Tag Archives: CEO Moms

Marketing to People Who are Moms and Other Things

Posted on July 8, 2009 by Tom O'Leary

Earlier this year, I wrote a piece called Are You Marketing to Moms Online? In it, I cited some recent demographic data from Nielsen which categorized online Moms in six distinctive behavioral classifications. Marketers and advertisers love breaking people down … Continue reading →

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Are You Marketing to Moms Online?

Posted on May 19, 2009 by Tom O'Leary

According to a recent Nielsen Online report (pdf), Moms make up a significant percentage of US Internet users. “…Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online … Continue reading →

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