Tag Archives: click-through rates

Free Email Marketing Strategy Tips and Resources

Posted on November 23, 2009 by Tom O'Leary

FREE EMAIL MARKETING STRATEGY TIPS AND RESOURCES I. Introduction to Email Marketing Email marketing is one of the most effective ways to reach a large audience, even on a shoestring budget. There are over 1 billion Internet users in the … Continue reading →

Posted in email, email list management, email marketing, email marketing campaigns, email marketing glossary, email marketing guide, email marketing software, email marketing strategy, email marketing templates, email marketing tips, emarketing, Featured, HTML email design, Marketing, newsletters | Tagged cilck-through rate, click-through, click-through rates, double opt in email lists, double opt-in, email form, email forms, email list, email lists, email marketing campaign, email marketing guide, email marketing resources, email marketing software, email marketing strategy, email resources, email strategy, email subscription methods, email subscriptions, email tips, free email, free email marketing, GroupMail, HTML template, HTML Templates, Internet marketing, list management, marketing resources, marketing strategy, marketing tips, open rate, open rates, opt in email lists, strategy | Leave a comment

The Real Value of Email

Posted on June 18, 2009 by Tom O'Leary

Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That’s not to say that the … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged click-through rates, content value, email marketing insights, email marketing tips, email metrics, email subscribers, email-only sales, HTML design, perceived value, subject line copy, value of email | Leave a comment

Video in Email Raises Click-Through Rates 300 Percent

Posted on May 15, 2009 by Tom O'Leary

A recent Forrester report suggests that including a video element in your email campaigns can raise click-through rates up to 300%. “…Interviews with marketing executives revealed that using compressed video without sound, with animated gifs, and clickable screen shots of … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, Research | Tagged click-through rates, email executives, embedding video in email, how to increase click through rates, online marketing, video email, video email campaigns, video screen captures | 2 Comments

Email Frequency: When is More Too Much?

Posted on March 5, 2009 by Tom O'Leary

Mark Brownlow has a very insightful post about email sending frequency. As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged click-through rates, email conversion rates, email delivery problems, email frequency, email sending frequency, open rates, spam complaints, unsubscribe requests | Leave a comment

The Economics of Email Marketing

Posted on October 8, 2008 by Tom O'Leary

Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was … Continue reading →