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	<title>The Messaging Times &#187; click-through rates</title>
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		<title>Free Email Marketing Strategy Tips and Resources</title>
		<link>http://www.messagingtimes.com/2009/11/23/free-email-marketing-strategy-tips-and-resources/</link>
		<comments>http://www.messagingtimes.com/2009/11/23/free-email-marketing-strategy-tips-and-resources/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 22:50:48 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email list management]]></category>
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		<category><![CDATA[cilck-through rate]]></category>
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		<category><![CDATA[click-through rates]]></category>
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		<category><![CDATA[open rate]]></category>
		<category><![CDATA[open rates]]></category>
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		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/?p=2198</guid>
		<description><![CDATA[FREE EMAIL MARKETING STRATEGY TIPS AND RESOURCES I. Introduction to Email Marketing Email marketing is one of the most effective ways to reach a large audience, even on a shoestring budget. There are over 1 billion Internet users in the &#8230; <a href="http://www.messagingtimes.com/2009/11/23/free-email-marketing-strategy-tips-and-resources/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/11/23/free-email-marketing-strategy-tips-and-resources/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Real Value of Email</title>
		<link>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/</link>
		<comments>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 17:15:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[email-only sales]]></category>
		<category><![CDATA[HTML design]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[subject line copy]]></category>
		<category><![CDATA[value of email]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1633</guid>
		<description><![CDATA[Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That&#8217;s not to say that the &#8230; <a href="http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video in Email Raises Click-Through Rates 300 Percent</title>
		<link>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/</link>
		<comments>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/#comments</comments>
		<pubDate>Fri, 15 May 2009 14:01:25 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email executives]]></category>
		<category><![CDATA[embedding video in email]]></category>
		<category><![CDATA[how to increase click through rates]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[video email]]></category>
		<category><![CDATA[video email campaigns]]></category>
		<category><![CDATA[video screen captures]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1568</guid>
		<description><![CDATA[A recent Forrester report suggests that including a video element in your email campaigns can raise click-through rates up to 300%. &#8220;&#8230;Interviews with marketing executives revealed that using compressed video without sound, with animated gifs, and clickable screen shots of &#8230; <a href="http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email Frequency: When is More Too Much?</title>
		<link>http://www.messagingtimes.com/2009/03/05/email-frequency-when-is-more-too-much/</link>
		<comments>http://www.messagingtimes.com/2009/03/05/email-frequency-when-is-more-too-much/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 21:03:48 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email conversion rates]]></category>
		<category><![CDATA[email delivery problems]]></category>
		<category><![CDATA[email frequency]]></category>
		<category><![CDATA[email sending frequency]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[spam complaints]]></category>
		<category><![CDATA[unsubscribe requests]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1537</guid>
		<description><![CDATA[Mark Brownlow has a very insightful post about email sending frequency. As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the &#8230; <a href="http://www.messagingtimes.com/2009/03/05/email-frequency-when-is-more-too-much/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Economics of Email Marketing</title>
		<link>http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/</link>
		<comments>http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 00:17:09 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Insights]]></category>
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		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[delivery rate]]></category>
		<category><![CDATA[email economy]]></category>
		<category><![CDATA[email ROI]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1503</guid>
		<description><![CDATA[Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was &#8230; <a href="http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Which Metric is Best to Test Email Subject Lines?</title>
		<link>http://www.messagingtimes.com/2008/07/23/which-metric-is-best-to-test-email-subject-lines/</link>
		<comments>http://www.messagingtimes.com/2008/07/23/which-metric-is-best-to-test-email-subject-lines/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 21:42:14 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[subject lines]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1476</guid>
		<description><![CDATA[We have discussed how email subject lines can impact response rates. Knowing how important a Subject line can be, it is worth testing the effectiveness of different Subject lines. Does a shorter or longer one yield better results? Are there &#8230; <a href="http://www.messagingtimes.com/2008/07/23/which-metric-is-best-to-test-email-subject-lines/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2008/07/23/which-metric-is-best-to-test-email-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Add Email Tracking to Your GroupMail Campaigns</title>
		<link>http://www.messagingtimes.com/2008/07/15/integrating-groupmetrics-tracking-into-groupmail-messages/</link>
		<comments>http://www.messagingtimes.com/2008/07/15/integrating-groupmetrics-tracking-into-groupmail-messages/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 19:00:26 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email tracking]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[response rates]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=758</guid>
		<description><![CDATA[Knowing how many (and which) recipients opened your message and clicked on your links can be very useful information. These metrics can help you to improve future response rates and target recipients who showed interest in your last campaign. GroupMail &#8230; <a href="http://www.messagingtimes.com/2008/07/15/integrating-groupmetrics-tracking-into-groupmail-messages/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2008/07/15/integrating-groupmetrics-tracking-into-groupmail-messages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Server Maintenance Scheduled for GroupMetrics on Wednesday, July 2nd</title>
		<link>http://www.messagingtimes.com/2008/06/30/server-maintenance-scheduled-for-groupmetrics-on-wednesday-july-2nd/</link>
		<comments>http://www.messagingtimes.com/2008/06/30/server-maintenance-scheduled-for-groupmetrics-on-wednesday-july-2nd/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 23:36:09 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email tracking]]></category>
		<category><![CDATA[maintenance]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[server]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1469</guid>
		<description><![CDATA[We will be performing regularly scheduled maintenance on the GroupMetrics servers on Wednesday, July 2nd at 10am GMT. During this time, all of your email tracking data will be collected as usual and all tracking links will remain active. No &#8230; <a href="http://www.messagingtimes.com/2008/06/30/server-maintenance-scheduled-for-groupmetrics-on-wednesday-july-2nd/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to See Who Clicked on Your Links</title>
		<link>http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/</link>
		<comments>http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 19:37:53 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[unique click tracking]]></category>
		<category><![CDATA[unique open tracking]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1465</guid>
		<description><![CDATA[If you are using GroupMail email marketing software, you can add your recipients Email addresses into your GroupMetrics tracking link using a merge field. This will enable tracking reports to be generated that show who (specifically) clicked on the links &#8230; <a href="http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Pages: How to Increase Conversion Rates by Reducing Friction</title>
		<link>http://www.messagingtimes.com/2008/06/17/landing-pages-how-to-increase-conversion-rates-by-reducing-friction/</link>
		<comments>http://www.messagingtimes.com/2008/06/17/landing-pages-how-to-increase-conversion-rates-by-reducing-friction/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 21:59:37 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1462</guid>
		<description><![CDATA[Getting email recipients to click on a link in your message is only part of the goal of any email marketing campaign. While click-through rates are extremely important; ultimately you want those clicks to turn into new customers, members, participants &#8230; <a href="http://www.messagingtimes.com/2008/06/17/landing-pages-how-to-increase-conversion-rates-by-reducing-friction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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