Tag Archives: click-through rates

Which Metric is Best to Test Email Subject Lines?

Posted on July 23, 2008 by Tom O'Leary

We have discussed how email subject lines can impact response rates. Knowing how important a Subject line can be, it is worth testing the effectiveness of different Subject lines. Does a shorter or longer one yield better results? Are there … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, metrics, newsletters | Tagged A/B testing, click-through rates, conversion rates, email marketing, metrics, open rates, subject lines | Leave a comment

Add Email Tracking to Your GroupMail Campaigns

Posted on July 15, 2008 by Tom O'Leary

Knowing how many (and which) recipients opened your message and clicked on your links can be very useful information. These metrics can help you to improve future response rates and target recipients who showed interest in your last campaign. GroupMail … Continue reading →

Posted in Articles, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics, newsletters | Tagged click-through rates, email tracking, GroupMail, GroupMetrics, Infacta, metrics, open rates, response rates | Leave a comment

Server Maintenance Scheduled for GroupMetrics on Wednesday, July 2nd

Posted on June 30, 2008 by Tom O'Leary

We will be performing regularly scheduled maintenance on the GroupMetrics servers on Wednesday, July 2nd at 10am GMT. During this time, all of your email tracking data will be collected as usual and all tracking links will remain active. No … Continue reading →

Posted in emarketing, GroupMetrics, Infacta, Marketing, metrics | Tagged click-through rates, email tracking, GroupMetrics, Infacta, maintenance, open rates, server | Leave a comment

How to See Who Clicked on Your Links

Posted on June 23, 2008 by Tom O'Leary

If you are using GroupMail email marketing software, you can add your recipients Email addresses into your GroupMetrics tracking link using a merge field. This will enable tracking reports to be generated that show who (specifically) clicked on the links … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics, newsletters | Tagged click-through rates, email metrics, GroupMail, GroupMetrics, Infacta, open rates, unique click tracking, unique open tracking | Leave a comment

Landing Pages: How to Increase Conversion Rates by Reducing Friction

Posted on June 17, 2008 by Tom O'Leary

Getting email recipients to click on a link in your message is only part of the goal of any email marketing campaign. While click-through rates are extremely important; ultimately you want those clicks to turn into new customers, members, participants … Continue reading →