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	<title>The Messaging Times &#187; content value</title>
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		<title>The Real Value of Email</title>
		<link>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/</link>
		<comments>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 17:15:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[email-only sales]]></category>
		<category><![CDATA[HTML design]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[subject line copy]]></category>
		<category><![CDATA[value of email]]></category>

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		<description><![CDATA[Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That&#8217;s not to say that the &#8230; <a href="http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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