Tag Archives: deliverability

Avoiding Perfection for Profit

Posted on June 30, 2009 by Tom O'Leary

In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged avoiding perfection, behavioral data, consumption of waste products, deliverability, double opt-in subscription practices, email accreditation services, email authentication services, email marketing insights, email metrics, horizontal menus, mobile audience, mobile email version, processed food | 2 Comments

Why Does Some Email End Up in the Junk/Spam Folder?

Posted on December 18, 2008 by Tom O'Leary

The reality is that anti-spam filters designed to reduce spam volumes also prevent some legitimate messages from reaching the inbox. In her blog post, Why Innocent Emails Get Flagged as Spam, Linda Bustos analyzes an email from Musician’s Friend which … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged deliverability, design, email marketing, inbox, junk folder, spam filters | 1 Comment

How Some Email Marketers Ensure Delivery

Posted on August 14, 2008 by Tom O'Leary

ReturnPath presents a nice case study that illustrates how Travelocity requests recipients to whitelist their email. It’s a simple addition to an email campaign; but one that will certainly help to keep your messages reaching the inboxes of your recipients. … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged deliverability, deliverability rates, Delivery, email delivery rates, email marketing, ReturnPath, travelocity email, whitelisting, whitelisting instructions | Leave a comment

How Some Email Marketers Identify Themselves as Legitimate Senders (and improve delivery rates)

Posted on July 21, 2008 by Tom O'Leary

Recently, Google announced that eBay and PayPal have successfully implemented DomainKeys Identified Mail (DKIM) signatures. As a result, any email that comes to a Gmail inbox from @paypal.com or @ebay.com is actually certified to be from them. Those pretending to … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged deliverability, DKIM, DomainKeys, DomainKeys Identified Mail, Ebay, email certification, email delivery, email marketing, email signatures, Gmail, PayPal, phishing | 2 Comments

Understanding Email Authentication

Posted on April 7, 2008 by Tom O'Leary

Verifying yourself as a legitimate sender of email is becoming more and more important for email marketers. The truth is, the processes to authenticate yourself are varied and, well, quite confusing. Return Path helps to clarify the issue in their … Continue reading →