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	<title>The Messaging Times &#187; deliverability</title>
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		<title>Avoiding Perfection for Profit</title>
		<link>http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/</link>
		<comments>http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 22:08:27 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[avoiding perfection]]></category>
		<category><![CDATA[behavioral data]]></category>
		<category><![CDATA[consumption of waste products]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[double opt-in subscription practices]]></category>
		<category><![CDATA[email accreditation services]]></category>
		<category><![CDATA[email authentication services]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[horizontal menus]]></category>
		<category><![CDATA[mobile audience]]></category>
		<category><![CDATA[mobile email version]]></category>
		<category><![CDATA[processed food]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1650</guid>
		<description><![CDATA[In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything &#8230; <a href="http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why Does Some Email End Up in the Junk/Spam Folder?</title>
		<link>http://www.messagingtimes.com/2008/12/18/why-does-some-email-end-up-in-the-junk-folder/</link>
		<comments>http://www.messagingtimes.com/2008/12/18/why-does-some-email-end-up-in-the-junk-folder/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 19:48:34 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[inbox]]></category>
		<category><![CDATA[junk folder]]></category>
		<category><![CDATA[spam filters]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1441</guid>
		<description><![CDATA[The reality is that anti-spam filters designed to reduce spam volumes also prevent some legitimate messages from reaching the inbox. In her blog post, Why Innocent Emails Get Flagged as Spam, Linda Bustos analyzes an email from Musician&#8217;s Friend which &#8230; <a href="http://www.messagingtimes.com/2008/12/18/why-does-some-email-end-up-in-the-junk-folder/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How Some Email Marketers Ensure Delivery</title>
		<link>http://www.messagingtimes.com/2008/08/14/how-some-email-marketers-ensure-delivery/</link>
		<comments>http://www.messagingtimes.com/2008/08/14/how-some-email-marketers-ensure-delivery/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 22:26:29 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[deliverability rates]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[email delivery rates]]></category>
		<category><![CDATA[ReturnPath]]></category>
		<category><![CDATA[travelocity email]]></category>
		<category><![CDATA[whitelisting]]></category>
		<category><![CDATA[whitelisting instructions]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1489</guid>
		<description><![CDATA[ReturnPath presents a nice case study that illustrates how Travelocity requests recipients to whitelist their email. It&#8217;s a simple addition to an email campaign; but one that will certainly help to keep your messages reaching the inboxes of your recipients. &#8230; <a href="http://www.messagingtimes.com/2008/08/14/how-some-email-marketers-ensure-delivery/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Some Email Marketers Identify Themselves as Legitimate Senders (and improve delivery rates)</title>
		<link>http://www.messagingtimes.com/2008/07/21/how-some-email-marketers-identify-themselves-as-legitimate-senders-and-improve-delivery-rates/</link>
		<comments>http://www.messagingtimes.com/2008/07/21/how-some-email-marketers-identify-themselves-as-legitimate-senders-and-improve-delivery-rates/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 21:55:52 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[DKIM]]></category>
		<category><![CDATA[DomainKeys]]></category>
		<category><![CDATA[DomainKeys Identified Mail]]></category>
		<category><![CDATA[Ebay]]></category>
		<category><![CDATA[email certification]]></category>
		<category><![CDATA[email delivery]]></category>
		<category><![CDATA[email signatures]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[phishing]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1473</guid>
		<description><![CDATA[Recently, Google announced that eBay and PayPal have successfully implemented DomainKeys Identified Mail (DKIM) signatures. As a result, any email that comes to a Gmail inbox from @paypal.com or @ebay.com is actually certified to be from them. Those pretending to &#8230; <a href="http://www.messagingtimes.com/2008/07/21/how-some-email-marketers-identify-themselves-as-legitimate-senders-and-improve-delivery-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Understanding Email Authentication</title>
		<link>http://www.messagingtimes.com/2008/04/07/understanding-email-authentication/</link>
		<comments>http://www.messagingtimes.com/2008/04/07/understanding-email-authentication/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 00:11:31 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[authentication]]></category>
		<category><![CDATA[deliverability]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1428</guid>
		<description><![CDATA[Verifying yourself as a legitimate sender of email is becoming more and more important for email marketers. The truth is, the processes to authenticate yourself are varied and, well, quite confusing. Return Path helps to clarify the issue in their &#8230; <a href="http://www.messagingtimes.com/2008/04/07/understanding-email-authentication/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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