Tag Archives: direct marketing

The Cost of Effective Email Marketing

Posted on April 13, 2010 by Tom O'Leary

One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged , , , , , , , , , , , | 1 Comment

Email Marketing: Growing Your In-House Email List

Posted on February 11, 2009 by Tom O'Leary

Let me begin by saying that a successful email marketing strategy takes time to implement. Building a targeted, permission-based email list doesn’t happen overnight, especially if you don’t have a high-volume of visitors to your website. But the value of … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged , , , , , , , , | 8 Comments

How is Email Marketing Different Than Direct Mail?

Posted on June 20, 2008 by Tom O'Leary

In his blog post, Email: Why It Isn’t Digital Direct Mail, Loren McDonald provides some distinctions between email marketing and traditional direct mail. He correctly points out that: Email recipients have more control in terms of granting permission, unsubscribing and … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged , | 4 Comments

Email-Only Discounts as a List Retention Strategy

Posted on May 21, 2008 by Tom O'Leary

One way to decrease your unsubscribe rates is to offer email-only discounts. I received one from Overstock.com today as an example. … Email-only sales add value to your message because they provide an offer that is only available to those … Continue reading →

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