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	<title>The Messaging Times &#187; direct marketing</title>
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		<title>The Cost of Effective Email Marketing</title>
		<link>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/</link>
		<comments>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 18:20:45 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<category><![CDATA[cost of email marketing]]></category>
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		<category><![CDATA[email sending limitations]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[ISP limitations]]></category>
		<category><![CDATA[online marketing]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1297</guid>
		<description><![CDATA[One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked &#8230; <a href="http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Email Marketing: Growing Your In-House Email List</title>
		<link>http://www.messagingtimes.com/2009/02/11/email-marketing-growing-your-in-house-email-list/</link>
		<comments>http://www.messagingtimes.com/2009/02/11/email-marketing-growing-your-in-house-email-list/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 18:56:30 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email subscription strategy]]></category>
		<category><![CDATA[in-house]]></category>
		<category><![CDATA[list acquisition strategy]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[opt-in email]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[subscribers]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1287</guid>
		<description><![CDATA[Let me begin by saying that a successful email marketing strategy takes time to implement. Building a targeted, permission-based email list doesn&#8217;t happen overnight, especially if you don&#8217;t have a high-volume of visitors to your website. But the value of &#8230; <a href="http://www.messagingtimes.com/2009/02/11/email-marketing-growing-your-in-house-email-list/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>8</slash:comments>
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		<title>How is Email Marketing Different Than Direct Mail?</title>
		<link>http://www.messagingtimes.com/2008/06/20/how-is-email-marketing-different-than-direct-mail/</link>
		<comments>http://www.messagingtimes.com/2008/06/20/how-is-email-marketing-different-than-direct-mail/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:03:37 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[direct marketing]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1464</guid>
		<description><![CDATA[In his blog post, Email: Why It Isn&#8217;t Digital Direct Mail, Loren McDonald provides some distinctions between email marketing and traditional direct mail. He correctly points out that: Email recipients have more control in terms of granting permission, unsubscribing and &#8230; <a href="http://www.messagingtimes.com/2008/06/20/how-is-email-marketing-different-than-direct-mail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Email-Only Discounts as a List Retention Strategy</title>
		<link>http://www.messagingtimes.com/2008/05/21/email-only-discounts-as-a-list-retention-strategy/</link>
		<comments>http://www.messagingtimes.com/2008/05/21/email-only-discounts-as-a-list-retention-strategy/#comments</comments>
		<pubDate>Wed, 21 May 2008 18:52:12 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[email sales]]></category>
		<category><![CDATA[email-only offers]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[overstock.com]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1448</guid>
		<description><![CDATA[One way to decrease your unsubscribe rates is to offer email-only discounts. I received one from Overstock.com today as an example. &#8230; Email-only sales add value to your message because they provide an offer that is only available to those &#8230; <a href="http://www.messagingtimes.com/2008/05/21/email-only-discounts-as-a-list-retention-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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