Tag Archives: email campaigns

GroupMail Log Files Tell a Story

Posted on April 12, 2010 by Tom O'Leary

You’ve been sending your GroupMail campaigns successfully for a while now. Today though, things don’t go so smoothly. Your GroupMail delivery report reads: … To understand what went wrong, you can look at the log file of the message sent. … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged , , , | 7 Comments

How Expectations Influence Recipient Attitudes and Behaviors

Posted on March 24, 2009 by Tom O'Leary

Email campaigns tend to have a distinctive pattern over time. Patterns can be good, because they help to build brand recognition and trust over time. But certain message patterns can also dilute the value of your brand. For whatever reason, … Continue reading →

Posted in communication, design, email, email marketing, emarketing, GroupMail, Insights, Marketing, newsletters, spam | Tagged , , , , , , , , , | Leave a comment

Designing Databases to Support Email Personalization

Posted on November 21, 2008 by Tom O'Leary

YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn’t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged , , , , , , | Leave a comment

Email Success: A Matter of Focus

Posted on August 11, 2008 by Tom O'Leary

I have heard that the average human brain can only effectively process 7 things at one time. I’m not even sure if I can get up to seven – I suppose that it depends on how much processing is required … Continue reading →

Posted in email, email marketing, emarketing, Marketing, Research | Tagged , , , , , , | 4 Comments