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Tag Archives: email copy
What Does Your Email Address Says About You?
What’s in a name? Actually, quite a bit. Scott Ginsberg (perhaps you know him as “hello my name is scott”) explains what your email address [or From field] tells recipients about your personality, creativity and professionalism. The content in your … Continue reading
Email Copywriting: Tips to Truly Connect With Your Audience
If you are involved in email marketing or communicate in any way with your customers via email, I would recommend reading Nick Usborne’s Avoid the use of familiar phrases and messages in your emails.
What Good Copywriters Do to Optimize Their Words
Copywriting is a skill that must be practiced. When writing in competition for an audience, it simply isn’t enough to provide quality content. First, you must attract readers to your piece. Here are four tips that will almost always drive … Continue reading
Posted in communication, design, email, email marketing, emarketing, Marketing
Tagged copywriting, copywriting tips, email copy, email marketing, Headlines, keywords
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How to Write Effective Promotional Copy for Your Next Email Campaign
If you send promotional email, then I recommend that you read Writing Compelling Promotional Copy by Gail Goodman, CEO of Constant Contact. She covers many of the principles of effective copywriting, to include setting clear objectives, identifying your value and … Continue reading
Posted in communication, email, email marketing, emarketing, Marketing, newsletters
Tagged call-to-action, copywriting, email copy, email promotions, writing
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