Tag Archives: email delivery rates

19 Tips for Getting Email Delivered to the Inbox

Posted on March 25, 2010 by Tom O'Leary

Recently, I revisited a 2007 article by Jeanne Jennings (of ClickZ fame,) one of today’s leading experts in email marketing. In 15 Tips for Getting Email Delivered to the Inbox, she offers some wise advice and even eludes to the … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged email deliverability, email delivery rates, email delivery strategy, email delivery tips, email inbox, email marketing, email marketing tips, getting email delivered, junk folder, spam folder | 7 Comments

Email Deliverability: Content + Reputation = Success

Posted on November 14, 2008 by Tom O'Leary

The successful delivery of email campaigns requires both a solid sender reputation and content that is designed to pass the spam filter litmus test(s). Attention to both of these elements is required to realize good delivery rates. In his article, … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged anti-spam filters, email deliverability, email delivery rates, email marketing, email reputation, sender reputation, spam filters | 12 Comments

How Some Email Marketers Ensure Delivery

Posted on August 14, 2008 by Tom O'Leary

ReturnPath presents a nice case study that illustrates how Travelocity requests recipients to whitelist their email. It’s a simple addition to an email campaign; but one that will certainly help to keep your messages reaching the inboxes of your recipients. … Continue reading →