Tag Archives: email fatigue

Key Causes of Email Fatigue and Frustration

Posted on June 19, 2009 by Tom O'Leary

I can’t remember how many email offers I subscribed to during the last two years. I do know that I don’t read most of them today, even if I haven’t unsubscribed from them officially. The reality is that more and … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing | Tagged complicated technology, conversion process, email content, email fatigue, email frequency, email frustration, email marketing, email strategy, email subscription process, fatigue and frustration, unsubscribe process | Leave a comment

Email Marketing: The Forensics of Frequency and Fatigue

Posted on June 15, 2009 by Tom O'Leary

There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other times, I find myself looking for metrics and being very glad … Continue reading →