Tag Archives: email list management

Managing Bounces with GroupMail

Posted on March 18, 2010 by Tom O'Leary

GroupMail’s Subscriber Add-on can automate the task of removing invalid, undeliverable and bounced email addresses and unsubscribes from your list. It does this by identifying bounced emails and unsubscribe requests by subject lines, extracting the email addresses from the bounced … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged bounce management, email list management, GroupMail, hard bounce, managing email bounces, soft bounce | 23 Comments

How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems

Posted on December 8, 2008 by Tom O'Leary

Let’s face it, not everyone fills in email subscription forms completely. Often, subscribers either don’t take the time required to enter all fields that you have on your form or simply don’t want to share personal information with you. This … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged email list management, email marketing, GroupMail, IF/THEN/ELSE, Infacta, merge fields, merge scripts, personalization | Leave a comment

How Segmenting Email Lists Can Improve Conversion Rates

Posted on October 27, 2008 by Tom O'Leary

A survey published by eMarketer.com suggests that we should all revisit the practice of email list segmentation by providing some evidence that doing so can yield higher conversion rates. Vovici noted that 43% of respondents did not segment their mailing … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged email list management, email marketing, list segmentation, targeted email campaigns | 2 Comments

Some Helpful Tools for Email List Managment

Posted on August 12, 2008 by Tom O'Leary

Managing recipient lists is one of the most important responsibilities of an email marketer. Your success depends on well-maintained and highly relevant lists. Without the right tools, keeping your email contacts in order can be a heavy burden on both … Continue reading →