Tag Archives: email lists

Free Email Marketing Strategy Tips and Resources

Posted on November 23, 2009 by Tom O'Leary

FREE EMAIL MARKETING STRATEGY TIPS AND RESOURCES I. Introduction to Email Marketing Email marketing is one of the most effective ways to reach a large audience, even on a shoestring budget. There are over 1 billion Internet users in the … Continue reading →

Posted in email, email list management, email marketing, email marketing campaigns, email marketing glossary, email marketing guide, email marketing software, email marketing strategy, email marketing templates, email marketing tips, emarketing, Featured, HTML email design, Marketing, newsletters | Tagged cilck-through rate, click-through, click-through rates, double opt in email lists, double opt-in, email form, email forms, email list, email lists, email marketing campaign, email marketing guide, email marketing resources, email marketing software, email marketing strategy, email resources, email strategy, email subscription methods, email subscriptions, email tips, free email, free email marketing, GroupMail, HTML template, HTML Templates, Internet marketing, list management, marketing resources, marketing strategy, marketing tips, open rate, open rates, opt in email lists, strategy | Leave a comment

Why Do Your Recipients Unsubscribe from your Email List?

Posted on June 17, 2009 by Tom O'Leary

According to a recent Epsilon/ROI Research survey, the main reasons email recipients unsubscribe are: The message isn’t relevant to them Emails are sent to frequently Concern that their email address might be shared with other senders Don’t recall subscribing to … Continue reading →

Posted in email, email marketing, emarketing, Marketing, Research | Tagged email list retention strategy, email lists, email marketing, email subscription practices, list retention, unsubscribe rate, unsubscribe requests, why do recipients unsubscribe from your email list? | Leave a comment

Barack Obama: An Email Marketing Expert?

Posted on November 18, 2008 by Tom O'Leary

In the course of his two-year campaign for President, Sen. Barack Obama has built an email database that would have veteran email marketing professionals drooling. With over 10 million email addresses in his database, President elect Obama proved that he’s … Continue reading →

Posted in communication, email, email marketing, emarketing, Marketing, newsletters | Tagged Barack Obama, email lists, email marketing, list acquisition, Obama email, Obama Twitter, Obama YouTube | 1 Comment

Backing Up Your Email Marketing Campaigns (and preventing a nightmare)

Posted on August 19, 2008 by Tom O'Leary

In email marketing, the ultimate nightmare scenario involves the sudden disappearance of your recipient lists (groups), templates and archive of sent campaigns. Luckily, it is easy to prevent this nightmare from becoming a horrible reality. GroupMail customers can backp their … Continue reading →