Tag Archives: email marketing benchmarks

2009 Email Marketing Benchmark and Best Practices Guide

Posted on February 13, 2009 by Tom O'Leary

Email marketing continues to provide the best ROI of any online marketing strategy. If you’re not getting the returns that others are with email marketing ($50+ return for every dollar spent), it might be a good idea to understand what … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged email marketing, email marketing benchmark guide, email marketing benchmarks, email marketing best practices, email marketing ROI, online marketing ROI | 1 Comment

Email Marketing: The Battle for Recipient Attention

Posted on February 12, 2009 by Tom O'Leary

When you adhere to email marketing benchmarks, you are competing head to head with other marketers doing the same. If you send your message on days that statistically provide higher open rates (it used to be Tuesday-Thursday) then you can … Continue reading →