Tag Archives: email marketing best practices
How to Get HTML Email To Look Good in All Email Clients
This is the billion dollar question. As we’ve discussed here in the past, there are no standards for HTML email. So what looks good in one client (Yahoo) might look like [click] in another (Outlook 2007). Some email marketers, in … Continue reading
2009 Email Marketing Benchmark and Best Practices Guide
Email marketing continues to provide the best ROI of any online marketing strategy. If you’re not getting the returns that others are with email marketing ($50+ return for every dollar spent), it might be a good idea to understand what … Continue reading
Email Delivery Problems (and strategies)
Anyone involved in email marketing understands how recent shifts in the industry are making it more and more difficult to get messages delivered to recipients on their list. This is due to the various gates that have been set up … Continue reading




