Tag Archives: email marketing best practices

How to Get HTML Email To Look Good in All Email Clients

Posted on May 6, 2009 by Tom O'Leary

This is the billion dollar question. As we’ve discussed here in the past, there are no standards for HTML email. So what looks good in one client (Yahoo) might look like [click] in another (Outlook 2007). Some email marketers, in … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Marketing | Tagged CSS email, email clients, email marketing best practices, email marketing standards, Email Standards Project, Email Templates, HTML email design, HTML email problems, HTML email rendering, HTML email standards, HTML email templates, HTML email testing, HTML standards, Litmus, Outlook 2007 HTML standards | 1 Comment

2009 Email Marketing Benchmark and Best Practices Guide

Posted on February 13, 2009 by Tom O'Leary

Email marketing continues to provide the best ROI of any online marketing strategy. If you’re not getting the returns that others are with email marketing ($50+ return for every dollar spent), it might be a good idea to understand what … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged email marketing, email marketing benchmark guide, email marketing benchmarks, email marketing best practices, email marketing ROI, online marketing ROI | 1 Comment

Email Delivery Problems (and strategies)

Posted on January 9, 2009 by Tom O'Leary

Anyone involved in email marketing understands how recent shifts in the industry are making it more and more difficult to get messages delivered to recipients on their list. This is due to the various gates that have been set up … Continue reading →