Tag Archives: email marketing insights

Avoiding Perfection for Profit

Posted on June 30, 2009 by Tom O'Leary

In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged avoiding perfection, behavioral data, consumption of waste products, deliverability, double opt-in subscription practices, email accreditation services, email authentication services, email marketing insights, email metrics, horizontal menus, mobile audience, mobile email version, processed food | 2 Comments

The Real Value of Email

Posted on June 18, 2009 by Tom O'Leary

Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That’s not to say that the … Continue reading →