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	<title>The Messaging Times &#187; email marketing insights</title>
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		<title>Avoiding Perfection for Profit</title>
		<link>http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/</link>
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		<pubDate>Tue, 30 Jun 2009 22:08:27 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<category><![CDATA[mobile email version]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1650</guid>
		<description><![CDATA[In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything &#8230; <a href="http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Real Value of Email</title>
		<link>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/</link>
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		<pubDate>Thu, 18 Jun 2009 17:15:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[click-through rates]]></category>
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		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[email-only sales]]></category>
		<category><![CDATA[HTML design]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[subject line copy]]></category>
		<category><![CDATA[value of email]]></category>

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		<description><![CDATA[Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That&#8217;s not to say that the &#8230; <a href="http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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