Tag Archives: email marketing metrics

Smaller Email List, Bigger Open and Click-Through Rates

Posted on July 13, 2009 by Tom O'Leary

The days of sending email campaigns blindly to a large group of recipients is over. Batch and blast days are behind us. That’s not to say that people don’t still use this big net strategy for their email communication. It … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMetrics, Marketing, metrics, Research | Tagged batch and blast, click-through rates by industry, click-through rates by list size, email click-through rates 2009, email marketing metrics, email marketing rates, email metrics, email open rates 2009, email tracking, GroupMetrics email tracking, open rates by industry, open rates by list size | 1 Comment

How to Get Religious with Your Open Rates

Posted on June 3, 2009 by Tom O'Leary

According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, metrics, Research | Tagged email marketing, email marketing metrics, email marketing tips, email metrics, email open rates, improve open rates, open rates by industry, using the preview pane effectively | Leave a comment

Email Marketing: From Click to Conversion

Posted on June 11, 2008 by Tom O'Leary

Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. “…One thing that all marketers share is … Continue reading →