Tag Archives: email marketing metrics
Smaller Email List, Bigger Open and Click-Through Rates
The days of sending email campaigns blindly to a large group of recipients is over. Batch and blast days are behind us. That’s not to say that people don’t still use this big net strategy for their email communication. It … Continue reading
How to Get Religious with Your Open Rates
According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email … Continue reading
Email Marketing: From Click to Conversion
Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. “…One thing that all marketers share is … Continue reading




