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	<title>The Messaging Times &#187; email marketing metrics</title>
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		<title>Smaller Email List, Bigger Open and Click-Through Rates</title>
		<link>http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/</link>
		<comments>http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 18:21:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMetrics]]></category>
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		<category><![CDATA[batch and blast]]></category>
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		<category><![CDATA[click-through rates by list size]]></category>
		<category><![CDATA[email click-through rates 2009]]></category>
		<category><![CDATA[email marketing metrics]]></category>
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		<category><![CDATA[GroupMetrics email tracking]]></category>
		<category><![CDATA[open rates by industry]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1672</guid>
		<description><![CDATA[The days of sending email campaigns blindly to a large group of recipients is over. Batch and blast days are behind us. That&#8217;s not to say that people don&#8217;t still use this big net strategy for their email communication. It &#8230; <a href="http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Get Religious with Your Open Rates</title>
		<link>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/</link>
		<comments>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 18:10:51 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[email marketing metrics]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email open rates]]></category>
		<category><![CDATA[improve open rates]]></category>
		<category><![CDATA[open rates by industry]]></category>
		<category><![CDATA[using the preview pane effectively]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1613</guid>
		<description><![CDATA[According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email &#8230; <a href="http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Email Marketing: From Click to Conversion</title>
		<link>http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/</link>
		<comments>http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 19:12:17 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email marketing metrics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Nooked]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1157</guid>
		<description><![CDATA[Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. &#8220;&#8230;One thing that all marketers share is &#8230; <a href="http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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