Tag Archives: email marketing strategy

An Effective Press Release Strategy with Email Marketing

Posted on February 8, 2010 by Tom O'Leary

I wrote a press release for a book I recently published. Because I work for an email marketing software and services company, my initial thought was about list management and content distribution. It’s always good when the people developing and … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics | Tagged email marketing software, email marketing strategy, email press release, press release strategy | 2 Comments

Free Email Marketing Strategy Tips and Resources

Posted on November 23, 2009 by Tom O'Leary

FREE EMAIL MARKETING STRATEGY TIPS AND RESOURCES I. Introduction to Email Marketing Email marketing is one of the most effective ways to reach a large audience, even on a shoestring budget. There are over 1 billion Internet users in the … Continue reading →

Posted in email, email list management, email marketing, email marketing campaigns, email marketing glossary, email marketing guide, email marketing software, email marketing strategy, email marketing templates, email marketing tips, emarketing, Featured, HTML email design, Marketing, newsletters | Tagged cilck-through rate, click-through, click-through rates, double opt in email lists, double opt-in, email form, email forms, email list, email lists, email marketing campaign, email marketing guide, email marketing resources, email marketing software, email marketing strategy, email resources, email strategy, email subscription methods, email subscriptions, email tips, free email, free email marketing, GroupMail, HTML template, HTML Templates, Internet marketing, list management, marketing resources, marketing strategy, marketing tips, open rate, open rates, opt in email lists, strategy | Leave a comment

Email Marketing: 4 Ways to Help Recipients Take Action

Posted on June 29, 2009 by Tom O'Leary

It is important for email marketers to understand how recipients handle the flow of email into their inbox. Sarah Perez discusses five approaches that recipients take to deal with email overload. As inboxes become fuller, many recipients are implementing new … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged call-to-action, email marketing, email marketing strategy, email recipients, email subject line, inbox management | Leave a comment

Some Helpful Tools for Email List Managment

Posted on August 12, 2008 by Tom O'Leary

Managing recipient lists is one of the most important responsibilities of an email marketer. Your success depends on well-maintained and highly relevant lists. Without the right tools, keeping your email contacts in order can be a heavy burden on both … Continue reading →