Email Marketing is pretty complicated business. When you start communicating with any large audience, there are so many things to consider.
- Who are you communicating with?
- What is the objective of your communication?
- What style of presentation will you use?
- What are your main points?
- What action do you hope your audience will take?
- How will you persuade them to take that action?
In email marketing, some of these points are complicated further because there is technology between ourselves and our audience. Technology is great stuff. Without it, we’d have to gather large audiences together physically every time we wanted to tell them something. But it also creates problems.
- Technology might cause your beautiful HTML message to lose formatting in some email clients.
- Technology might cause your message to be filtered out of your audiences inbox; meaning that some of your audience won’t even see your message.
- Technology requires that you have some skills to covert your ideas to a visually pleasing presentation.
Our latest release of GroupMail will make it easier to jump over some of these technological obstacles. Our web developers added 20 email marketing templates to make it easy to convert your good ideas into a professional email presentation. They tested these templates on the most popular email clients (Outlook, Outlook Express, Yahoo!, Gmail, Hotmail, etc.) to ensure that the HTML formatting of the templates render well for the majority of your audience.
This way, you can just concentrate on the message that you want to convey to your audience.
You can find out more about our new email templates on our GroupMail blog.
