Tag Archives: email marketing tips

19 Tips for Getting Email Delivered to the Inbox

Posted on March 25, 2010 by Tom O'Leary

Recently, I revisited a 2007 article by Jeanne Jennings (of ClickZ fame,) one of today’s leading experts in email marketing. In 15 Tips for Getting Email Delivered to the Inbox, she offers some wise advice and even eludes to the … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged email deliverability, email delivery rates, email delivery strategy, email delivery tips, email inbox, email marketing, email marketing tips, getting email delivered, junk folder, spam folder | 7 Comments

Opt-in Email Subscriptions: Best Practices

Posted on June 25, 2009 by Tom O'Leary

Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations. If I had a nickel for every time somebody lied to … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged email marketing tips, email subscription advice, email subscription best practices, opt-in email tips, permission marketing, permission marketing best practices, spamtraps | 3 Comments

As iPhone Sales Soar, Is Your Email Ready?

Posted on June 22, 2009 by Tom O'Leary

More and more key decision makers are reading their email on smartphones; and more and more of those key decision makers are using iPhones. What does your email look like on their screens? “…Looks like the iPhone hasn’t lost its … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing | Tagged email design for the iPhone, email design tips for the iPhone, email marketing tips, HTML messaegs for the iPhone, iPhone email design, iPhone email rendering, mobile email | Leave a comment

The Real Value of Email

Posted on June 18, 2009 by Tom O'Leary

Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That’s not to say that the … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged click-through rates, content value, email marketing insights, email marketing tips, email metrics, email subscribers, email-only sales, HTML design, perceived value, subject line copy, value of email | Leave a comment

Email Design: Tips to Increase Conversion Rates

Posted on June 17, 2009 by Tom O'Leary

Smith Harmon compiled an interesting report using data from Retail Email Blog which illustrates how optimum retail email design differs from website design. Here are some of the key findings: Most retail email marketers (88% in fact) use a horizontal … Continue reading →