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	<title>The Messaging Times &#187; email marketing tips</title>
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	<link>http://www.messagingtimes.com</link>
	<description>email marketing, mailling list and newsletter software</description>
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		<title>19 Tips for Getting Email Delivered to the Inbox</title>
		<link>http://www.messagingtimes.com/2010/03/25/19-tips-for-getting-email-delivered/</link>
		<comments>http://www.messagingtimes.com/2010/03/25/19-tips-for-getting-email-delivered/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:34:07 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[email delivery rates]]></category>
		<category><![CDATA[email delivery strategy]]></category>
		<category><![CDATA[email delivery tips]]></category>
		<category><![CDATA[email inbox]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[getting email delivered]]></category>
		<category><![CDATA[junk folder]]></category>
		<category><![CDATA[spam folder]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1378</guid>
		<description><![CDATA[Recently, I revisited a 2007 article by Jeanne Jennings (of ClickZ fame,) one of today&#8217;s leading experts in email marketing. In 15 Tips for Getting Email Delivered to the Inbox, she offers some wise advice and even eludes to the &#8230; <a href="http://www.messagingtimes.com/2010/03/25/19-tips-for-getting-email-delivered/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Opt-in Email Subscriptions: Best Practices</title>
		<link>http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/</link>
		<comments>http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:04:35 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email subscription advice]]></category>
		<category><![CDATA[email subscription best practices]]></category>
		<category><![CDATA[opt-in email tips]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[permission marketing best practices]]></category>
		<category><![CDATA[spamtraps]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1007</guid>
		<description><![CDATA[Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations. If I had a nickel for every time somebody lied to &#8230; <a href="http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>As iPhone Sales Soar, Is Your Email Ready?</title>
		<link>http://www.messagingtimes.com/2009/06/22/as-iphone-sales-soar-is-your-email-ready/</link>
		<comments>http://www.messagingtimes.com/2009/06/22/as-iphone-sales-soar-is-your-email-ready/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 19:57:35 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email design for the iPhone]]></category>
		<category><![CDATA[email design tips for the iPhone]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[HTML messaegs for the iPhone]]></category>
		<category><![CDATA[iPhone email design]]></category>
		<category><![CDATA[iPhone email rendering]]></category>
		<category><![CDATA[mobile email]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1637</guid>
		<description><![CDATA[More and more key decision makers are reading their email on smartphones; and more and more of those key decision makers are using iPhones. What does your email look like on their screens? &#8220;&#8230;Looks like the iPhone hasn&#8217;t lost its &#8230; <a href="http://www.messagingtimes.com/2009/06/22/as-iphone-sales-soar-is-your-email-ready/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/06/22/as-iphone-sales-soar-is-your-email-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Real Value of Email</title>
		<link>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/</link>
		<comments>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 17:15:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[email-only sales]]></category>
		<category><![CDATA[HTML design]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[subject line copy]]></category>
		<category><![CDATA[value of email]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1633</guid>
		<description><![CDATA[Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That&#8217;s not to say that the &#8230; <a href="http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Design: Tips to Increase Conversion Rates</title>
		<link>http://www.messagingtimes.com/2009/06/17/email-design-tips-to-increase-conversion-rates/</link>
		<comments>http://www.messagingtimes.com/2009/06/17/email-design-tips-to-increase-conversion-rates/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 21:23:07 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[email design tips]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[gift cards in email]]></category>
		<category><![CDATA[horizontal navigation bars]]></category>
		<category><![CDATA[how to increase email conversion rates]]></category>
		<category><![CDATA[HTML text links]]></category>
		<category><![CDATA[image links]]></category>
		<category><![CDATA[retail email design]]></category>
		<category><![CDATA[retail email marketers]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1630</guid>
		<description><![CDATA[Smith Harmon compiled an interesting report using data from Retail Email Blog which illustrates how optimum retail email design differs from website design. Here are some of the key findings: Most retail email marketers (88% in fact) use a horizontal &#8230; <a href="http://www.messagingtimes.com/2009/06/17/email-design-tips-to-increase-conversion-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/06/17/email-design-tips-to-increase-conversion-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Religious with Your Open Rates</title>
		<link>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/</link>
		<comments>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 18:10:51 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[email marketing metrics]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email open rates]]></category>
		<category><![CDATA[improve open rates]]></category>
		<category><![CDATA[open rates by industry]]></category>
		<category><![CDATA[using the preview pane effectively]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1613</guid>
		<description><![CDATA[According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email &#8230; <a href="http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear John, Do I Know You?</title>
		<link>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/</link>
		<comments>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/#comments</comments>
		<pubDate>Thu, 28 May 2009 18:39:10 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[!*FIRSTNAME*!]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email merge fields]]></category>
		<category><![CDATA[email personalization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[when to personalize a message]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1601</guid>
		<description><![CDATA[Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they &#8230; <a href="http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>13 (plus) Tips for Effective Email Marketing</title>
		<link>http://www.messagingtimes.com/2009/04/10/13-plus-tips-for-effective-email-marketing/</link>
		<comments>http://www.messagingtimes.com/2009/04/10/13-plus-tips-for-effective-email-marketing/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 18:52:14 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[effective email marketing]]></category>
		<category><![CDATA[email deliverability tips]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email subscription tips]]></category>
		<category><![CDATA[holiday email tips]]></category>
		<category><![CDATA[HTML design tips]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1452</guid>
		<description><![CDATA[MarketingVox provides 13 tips for effective email marketing. You may have heard most of these before, but it is certainly worth taking the time to reacquaint yourself with them. The following posts from this blog add to the list: Email &#8230; <a href="http://www.messagingtimes.com/2009/04/10/13-plus-tips-for-effective-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/04/10/13-plus-tips-for-effective-email-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Ins and Outs of Image Blocking and Suppression</title>
		<link>http://www.messagingtimes.com/2009/03/20/the-ins-and-outs-of-image-blocking-and-suppression/</link>
		<comments>http://www.messagingtimes.com/2009/03/20/the-ins-and-outs-of-image-blocking-and-suppression/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 21:35:24 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[displaying images in Outlook Express]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[HTML email]]></category>
		<category><![CDATA[image blocking]]></category>
		<category><![CDATA[image suppression]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1548</guid>
		<description><![CDATA[Sometimes, your lovely HTML email arrives with your images not displayed (see image below.) So what can you, as a sender, do to get your images to display without requiring your recipients to take the extra step of clicking to &#8230; <a href="http://www.messagingtimes.com/2009/03/20/the-ins-and-outs-of-image-blocking-and-suppression/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/03/20/the-ins-and-outs-of-image-blocking-and-suppression/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Quick Tips to Improve Your Email Marketing Campaigns in 2009</title>
		<link>http://www.messagingtimes.com/2009/01/16/3-quick-tips-to-improve-your-email-marketing-campaigns-in-2008/</link>
		<comments>http://www.messagingtimes.com/2009/01/16/3-quick-tips-to-improve-your-email-marketing-campaigns-in-2008/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 19:17:04 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email marketing checklist]]></category>
		<category><![CDATA[email marketing tips]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1269</guid>
		<description><![CDATA[Here are a few easy-to-implement tactics to help improve your email marketing efforts this year: Create a calendar for your email marketing campaigns so that you have a visual representation of your recipients, content and frequency (Who, What, When). Paste &#8230; <a href="http://www.messagingtimes.com/2009/01/16/3-quick-tips-to-improve-your-email-marketing-campaigns-in-2008/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/01/16/3-quick-tips-to-improve-your-email-marketing-campaigns-in-2008/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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