Tag Archives: email marketing tips

How to Get Religious with Your Open Rates

Posted on June 3, 2009 by Tom O'Leary

According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, metrics, Research | Tagged email marketing, email marketing metrics, email marketing tips, email metrics, email open rates, improve open rates, open rates by industry, using the preview pane effectively | Leave a comment

Dear John, Do I Know You?

Posted on May 28, 2009 by Tom O'Leary

Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they … Continue reading →

Posted in communication, Customer service, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged !*FIRSTNAME*!, email marketing tips, email merge fields, email personalization, personalization, when to personalize a message | Leave a comment

13 (plus) Tips for Effective Email Marketing

Posted on April 10, 2009 by Tom O'Leary

MarketingVox provides 13 tips for effective email marketing. You may have heard most of these before, but it is certainly worth taking the time to reacquaint yourself with them. The following posts from this blog add to the list: Email … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged effective email marketing, email deliverability tips, email marketing tips, email subscription tips, holiday email tips, HTML design tips | 1 Comment

The Ins and Outs of Image Blocking and Suppression

Posted on March 20, 2009 by Tom O'Leary

Sometimes, your lovely HTML email arrives with your images not displayed (see image below.) So what can you, as a sender, do to get your images to display without requiring your recipients to take the extra step of clicking to … Continue reading →

Posted in email marketing | Tagged displaying images in Outlook Express, email marketing tips, HTML email, image blocking, image suppression | Leave a comment

3 Quick Tips to Improve Your Email Marketing Campaigns in 2009

Posted on January 16, 2009 by Tom O'Leary

Here are a few easy-to-implement tactics to help improve your email marketing efforts this year: Create a calendar for your email marketing campaigns so that you have a visual representation of your recipients, content and frequency (Who, What, When). Paste … Continue reading →