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Tag Archives: email marketing tips
Email Marketing: Call-to-Action Tips
The call-to-action is perhaps the most important element of a successful email marketing campaign. Without a well crafted call-to-action, even campaigns with above average delivery and open rates will fail to convert recipients into purchasers/readers/attendees. Making your recipients think too … Continue reading
Posted in communication, email, email marketing, emarketing, Marketing, newsletters
Tagged call-to-action, email marketing, email marketing tips, GroupMail
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The 2008 DMNews Essential Guide to Email Marketing
The 2008 DMNews Essential Guide to Email Marketing is now available online. The 48-page guide is full of useful articles penned by leaders in the industry. It even includes one from yours truly – The Key Causes of Email Fatigue … Continue reading